Case Study: Boosting Bookings & Visibility for Green Vista Resort
Discover how strategic digital marketing helped Green Vista Resort increase direct bookings, grow its brand, and reduce reliance on costly third-party platforms.
About Green Vista Resort
Green Vista Resort is a beautiful property located near Gorumara National Park, North Bengal. It offers deluxe A/C rooms, a swimming pool, a restaurant, a banquet hall, and conference facilities — perfect for families, tourists, and corporate guests.
Challenges Faced by Green Vista
Despite its great location and facilities, Green Vista Resort was struggling with:
Low Online Visibility
The resort struggled to get noticed by ideal guests online, limiting direct reach.
Off-Season Bookings
Booking volumes dropped during off-peak months, impacting revenue stability.
High OTA Dependence
Over-reliance on third-party platforms increased commission costs and risks.
Low Social Engagement
Minimal interaction on social media hindered brand loyalty and booking inquiries.
Marketing Solutions Implemented
Google Business Profile
Created and optimized an SEO-friendly profile to boost local search visibility.
Meta Ads Targeting
Ran Facebook and Instagram campaigns focused on North Bengal and nearby travelers.
Engaging Content
Produced photos, videos, and reels showcasing rooms, events, and resort amenities.
WhatsApp Booking Automation
Detailed Implementation Highlights
- 30+ creative posts and stories on social media over 60 days
- Direct booking queries linked to WhatsApp for ease of reservations
- Targeted ads reaching over 20,000 people monthly in the region
- Focused campaign messages tailored to families, couples, and corporate groups
Impressive Results Achieved
35%
Increase in Direct Bookings
Achieved within just 3 months
2X
2x
Growth in Social Engagement
Doubled Facebook followers and Instagram interactions
20%
20%
Reduced OTA Dependence
Lower commission spending from third parties
More
Positive Guest Reviews
Client Feedback & Future Outlook
Client Satisfaction
“Increased bookings and social media growth exceeded our expectations.”
Strong Brand Presence
Visuals and ads connected us directly with guests, saving on commission fees.
Boost Your Resort’s Bookings Today!
Ready for tailored marketing that drives direct bookings and brand growth? Contact me to transform your resort’s online presence and revenue.
